Abstract This article interrogates the digital activism of the Coast Environmental Alliance (CEA), a Central Coast environmental protest network led by Jake Cassar. Drawing upon qualitative content analysis of 207 Facebook posts published between January 2023 and June 2025, it critically examines CEA’s strategic deployment of cultural appropriation, conspiratorial populism, and false Aboriginal identity claims … Continue reading A Comprehensive Analysis of the Coast Environmental Alliance (CEA) Facebook Campaigns (2023–2025)